Let’s Hear It For the Boy: What You Need to Know About Cause Marketing
While mo’ money meant mo’ problems for Notorious BIG, we’re spreading the mo’love through some fundraising here at The Pert Group. While October is readily associated with Breast Cancer Awareness, and...
View ArticleNowhere to Hide: The Customer Experience in the Age of Transparency
Remember when a bad customer experience meant you called and asked for the manager? Or if the experience was really bad, you sat down at your Royal typewriter and pounded out a letter to the CEO? It...
View ArticleBringing Home the Bags: Shopping on Black Friday Weekend
Courtney talked about going shopping on Black Friday last week and she wasn’t alone. A record 247 million Americans shopped in stores and online this past weekend and on average, spent more money than...
View ArticleA Natural Born Storyteller: Why I’m Passionate about Market Research
At The Pert Group, we’re passionate about what we do. Our passion is fueled by our associates. In this series of posts, they share with you why they are passionate about market research. Story-telling...
View ArticleBring New Life to Your Brand Tracker
Do you feel like your brand tracker is underutilized, ineffective and outdated? I have a few tips to give it CPR and breathe new life into your study. Fairly early on in my career I had my first...
View ArticleThe Business of Women: Women and Social Media
In our recent Business of Women series blog post about technology, we shared that women visit more social and community sites than men. Now, we’d like to tell you a bit more about women’s engagement...
View ArticleDeveloping Strategies for Crisis Management
Much news has come out this fall regarding the safety of energy drinks. The Food and Drug Administration released adverse report records on three of the most common brands consumed – Monster Energy,...
View ArticleUsing Market Research Insights to Cultivate Multicultural Consumers
I have a friend named Kat, who was born in the United States. Her parents are both American, so legally that classifies her as an American. However, from ages 5-17, most of her time was spent in the...
View ArticleDriving Customers to Your Brand through Market Research
This post is part of the Method a Month Series. Look for a new post each month and learn how our unique methods can help you with custom market research solutions and brand decision clarity. A few...
View ArticleLooking Ahead While Celebrating 2012
What is it about the end of the year that makes us so reflective? I’m fortunate to be surrounded by forward-looking thinkers. At The Pert Group we spend our time thinking about the future as we help...
View ArticleThe Business of Women: Going & Staying Green
What’s the big deal with women going staying green? Well, considering women control the majority of purchasing decisions and are driving product discussions online, they are the key target audience for...
View ArticleThe After Effects of Hurricane Sandy: Marketing During Times of Crisis
The past year was marked by some very difficult circumstances, one of which was the recent hurricane that caused devastation to much of the East Coast. The challenge of rebuilding and moving forward in...
View ArticleBring New Life to Your Brand Tracker
Do you feel like your brand tracker is underutilized, ineffective and outdated? I have a few tips to give it CPR and breathe new life into your study. Fairly early on in my career I had my first...
View ArticleThe Business of Women: Women and Social Media
In our recent Business of Women series blog post about technology, we shared that women visit more social and community sites than men. Now, we’d like to tell you a bit more about women’s engagement...
View ArticleDeveloping Strategies for Crisis Management
Much news has come out this fall regarding the safety of energy drinks. The Food and Drug Administration released adverse report records on three of the most common brands consumed – Monster Energy,...
View ArticleUsing Market Research Insights to Cultivate Multicultural Consumers
I have a friend named Kat, who was born in the United States. Her parents are both American, so legally that classifies her as an American. However, from ages 5-17, most of her time was spent in the...
View ArticleDriving Customers to Your Brand through Market Research
This post is part of the Method a Month Series. Look for a new post each month and learn how our unique methods can help you with custom market research solutions and brand decision clarity. A few...
View ArticleLooking Ahead While Celebrating 2012
What is it about the end of the year that makes us so reflective? I’m fortunate to be surrounded by forward-looking thinkers. At The Pert Group we spend our time thinking about the future as we help...
View ArticleThe Business of Women: Going & Staying Green
What’s the big deal with women going staying green? Well, considering women control the majority of purchasing decisions and are driving product discussions online, they are the key target audience for...
View ArticleThe After Effects of Hurricane Sandy: Marketing During Times of Crisis
The past year was marked by some very difficult circumstances, one of which was the recent hurricane that caused devastation to much of the East Coast. The challenge of rebuilding and moving forward in...
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