I’ll Be Bayou: Come see me at QRCA!
Typically, I am not one to brag about myself. Unless I’m bragging about beating all the boys in that one 8th grade burping contest. That, I am totally proud of. Burping awards aside, I did find...
View ArticleWhat! You too? Thank You.
Recently, I’ve been reading a lot about the so-called “healing power” of qualitative research. Besides being a huge nerd, I’ve done a lot of qualitative work surrounding some relatively depressing...
View ArticleThere’s No “I” In Pert: The Importance of Building Vendor Relationships
Not too long ago, the Project Management team at The Pert Group undertook an informal “How are we doing?” poll among some of our domestic and international field vendors. After all, there are a lot of...
View ArticleWhat are you thankful for? #100HappyMRXDays
At The Pert Group, our employees are genuinely happy to come to work each day (even if it is sometimes hard to get out of bed). Our company is made up of a number of different departments, each with...
View Article‘Tis the Season for Shop-alongs!
By this point, I’m sure you’re already tired of hearing about the holidays. Thousands of festive Facebook ads and commercials with clever holiday jingles have inundated us with the “holiday spirit”...
View ArticleThe Consumer is ready, are you?
The recent launch of Apple Pay has brought the issue of mobile payment platforms to the forefront. Pay Pal, Google, MCX, and a coalition of retailers and banks all have mobile payment systems planned...
View ArticleThe Pert Group: Your Global Research Partner
The Pert Group is a truly global company, delivering overarching international strategies and in-country perspectives for clients worldwide. With main offices in Hartford, Connecticut, Pittsburgh, and...
View ArticleInnovation is Top Priority at Annual ACI Convention
Our second year attending the American Cleaning Institute Convention started with a bang. Well not really a bang, a blizzard. Making it out of Connecticut was a close call, as storm Colbie rolled in...
View ArticlePods, Packaging and Concentration: Innovation and Regulations Facing the...
In 2012, Laundry detergent “pods” were one of the biggest innovations released into the cleaning products market. This simple, one-stop solution to laundry has led to the creation of a market worth...
View ArticleDid They Research That? TurboTax Edition
When companies and brands run into trouble, particularly trouble of their own making, we often ask ourselves: Did they research that? As researchers, we always wonder why a company wouldn’t explore and...
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