What’s the big deal with women going staying green? Well, considering women control the majority of purchasing decisions and are driving product discussions online, they are the key target audience for your green initiatives – past, present and especially future.
Women Are Greener Than Men
This probably isn’t a big newsflash since it’s been in the headlines for awhile and chances are, you’re living in a household with a female “recycling enforcer” (I proudly wear that hat in my household!).
But there might be a few things you didn’t know about women and the environment, including these great tidbits you should keep top-of-mind as you’re thinking about product development and marketing initiatives:
- Women are more likely than men to buy eco-oriented or recyclable products. And women are willing to pay more for these eco-friendly product. Opportunity: about half of women say they want more green choices!
- Women respond more positively to environmentally friendly advertising.
- Environmentally conscious fashion design is a major trend, driven by women.
- Women decision makers in business are more environmentally-conscious than men.
Women’s New Year’s Resolutions Are Also Greener
It’s time for those New Year’s Resolutions again. With women worrying about the environment and making more eco-conscious choices, it’s no wonder that they are also more likely to make New Year’s Resolutions that take Mother Nature into consideration.
What’s your environmentally friendly New Year’s Resolution?
Interested in uncovering opportunities with women – whether it be understanding their interest in eco-friendly product offerings or increasing loyalty as a result of your sustainability practices? Let’s talk.
