What is it about the end of the year that makes us so reflective? I’m fortunate to be surrounded by forward-looking thinkers. At The Pert Group we spend our time thinking about the future as we help our clients innovate and differentiate. Any time spent in the past is to evaluate business and brand strategies in order to plan for the future. But with New Year’s Eve upon us, I can’t help but think about what a year its been for us. Below are three of my favorite moments in 2012:
- Introducing a New President – Doug Guion’s appointment in the spring of this year built on a period of tremendous growth for The Pert Group. And he’s been hard at work since day one – leading our day-to-day operations, building the company through strategic partnerships, and expanding our capabilities through new and innovative research technologies and techniques. Doug speaks quite passionately about the irrefutable laws of physics and if 2012 is any indication, The Pert Group is a definite object in motion.
- More Smart Cookies – This year we grew our staff by nearly 15%. Those new hires included key hires in Operations and Marketing Analytics. Our growing staff is focused on delivering the best possible results to our clients through custom market research strategies. We succeed when our clients see results.
- A New View – In June we launched a new website. Why? Because we practice what we preach: to keep your brand fresh and relevant, revisit your communications regularly. The new site makes it easier than ever for you to engage with our comprehensive solutions for your brand’s biggest challenges. We update the site frequently – so check back often. Also, make sure to sign-up for our Point of View (P.O.V.) newsletter, so you don’t miss a thing regarding our insights on industry and research trends.
Thanks so much for your readership. The Pert Group wishes you all the best in 2013! And we look forward to doing great work with you in the new year.