The Business of Women: How to Market to the Women of the Millennial Generation
In the “Business of Women” series we’ve been answering the questions that companies all over the country are trying to answer when it comes to effectively marketing to women. In this post, I would like...
View ArticleTime after Time: Brands Missing the Mark & How Market Research Can Help
We live in a time where information quite literally lives at our fingertips. Now, more than ever, data is used to determine victory and defeat, yet we still see brands fall when it comes to...
View ArticleHow to Get a “Clean” Vision of Your Customers with Market Research
This post is part of the Method a Month Series. Look for a new post each month and learn how our unique methods can help you with custom market research solutions and brand decision clarity. I love...
View ArticleIt’s Never Too Early to Create a Brand Loyalist through Differentiation
A friend recently shared with me her love for macaroni and cheese, and not just any mac and cheese – “Kraft, it has to be Kraft,” she said. She spent most of her childhood in Brazil and looks back with...
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This Year’s Super Bowl Commercials: Boom or Bust?
Commercials during the Super Bowl are big business. This year, 30-second ad slots sold for up to $4 million. In the week before the Super Bowl, NBCNews.com had no less than half a dozen articles on...
View ArticleThe Princess and the City: A Market Research Tale
Once upon a time, I took a trip to San Francisco to moderate focus groups. Having never been to the city, I went in a little early to knock out some of the tourist attractions, see firsthand the “city...
View ArticleHow Market Research Can Turn Your Brand into the Next Comeback Kid
When I was a kid, I lived and died by when the newest ‘N SYNC and 98 Degrees CDs were coming out. My friends and I would argue over which Lachey brother was hotter (I was on Team Nick) and knew all the...
View ArticleWhen it Comes to Consumer Insights, How Much Data is Too Much Data?
As a researcher, I’m constantly asking my team for more data. “What’s the minimum sample size?” they ask. More often than not, the answer is “More is always better.” More in general isn’t really what...
View ArticleSailing through the Rough Waters of Brand Crisis
Let me start by saying that I’m not a “cruise person.” I prefer to have my feet firmly planted on a sandy beach or visit a Las Vegas buffet, instead of piling my plate high while sailing the open seas....
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Don’t Eat Your Words – Create a Message that Resonates
This post is part of the Method a Month Series. Look for a new post each month and learn how our unique methods can help you with custom market research solutions and brand decision clarity. I’m headed...
View ArticleWhy I’m Passionate about Market Research: I’m a Professional Alien
I’m very excited about my new job at The Pert Group as a Qualitative Researcher. As a matter of fact, many important people in my life are excited that I’m so excited. Trouble is, they don’t quite get...
View ArticleListen to Me: How Consumer Insights Can Save a Brand
As an avid shopper and passionate researcher, it has been truly incredible to follow the roller coaster ride that is J.C. Penney, with the ridiculous highs (increased media spend) and tragic lows...
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Building Consumer Awareness: Your Good Deeds Don’t (Need to) Go Unnoticed
Raise your hand if you knew that General Mills is consistently ranked among the top ten contributors of food in the United States. Did you know that last year they donated almost $38 million in food to...
View ArticleColor Wars: Creating Differentiation through Gender Marketing
I’m a pop culture junkie and enjoy reading various websites to keep up with what’s going on in the world of television, movies, and celebrities in general. One morning, I was interested to see an...
View ArticlePicture Perfect: Choosing the Right Words for Your Brand through Qualitative...
I’m a word geek. (There, I said it.) There are a lot of cooler things that I could label myself: accomplished triathlete, fierce saxophone player, or fashion model. But I am none of those. I am a word...
View ArticleSitting at the Intersection of Change & Millennials: the Automotive Path to...
A few weeks ago, my eight year old car broke down on the way to work, and let me tell you, it was ugly. I had to hip check it onto the side of the road, and it took over three hours to get towed to the...
View ArticleAre Your Commercials a Slam Dunk with Consumers? An Ad Testing Buzzer Beater
This post is part of the Method a Month Series. Look for a new post each month and learn how our unique methods can help you with custom market research solutions and brand decision clarity. I have a...
View ArticleStrap a Cheetah to Her Back: What Brands Can Learn from Kids about Product...
The Pert Group is proud to participate in Blogapalooza – a program coordinated through Max Utsler’s Innovation in Communications class at The University of Kansas. Blogapalooza provides an opportunity...
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Our View of the Next 35 Years of Clarity Established
This year The Pert Group celebrates a milestone anniversary – 35 years in business. Being in business that long is definitely something to celebrate, but sitting around patting ourselves on the back...
View Article“You Just Don’t Get Me.” Women, Brands and Lost Opportunities
There is an ad currently running in our area for a birth center at a local hospital. The spot features a man talking about what’s important for his wife in a birth center. It ends with a joke about...
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