This year The Pert Group celebrates a milestone anniversary – 35 years in business. Being in business that long is definitely something to celebrate, but sitting around patting ourselves on the back for the last 35 years isn’t our style at The Pert Group. Everyone is too busy thinking about what’s next – what do the next 35 years look like? Now that’s something I can get people talking about here. Plotting the future is never easy, but we’re well-versed in pulling together different views to make a single powerful vision.
Borrowing from the creative problem solving techniques we use with clients, recently I asked my colleagues to select an image to characterize the future of The Pert Group and why they selected it. Below are a few of their responses:
Christine Matthews, Lead Graphics Specialist
I chose this image because the lumber shows the trees rings, which tell the story of that tree’s life (age, weather conditions, growth, etc.). The Pert Group has a long, established history, much like the trees that form the lumber. But the story doesn’t end when the trees are cut down, they are formed into lumber and used to build things. Much like the building blocks of The Pert Group. Our story is simply the foundation for future growth and opportunity.
Patricia Bien, Senior Account Director
(photo credit: Getty Images, Inc., (C)2004. All Rights Reserved.)
Through this image we see the birth of something something new and different and beautiful. The cracks in the foundation represent the life-force for the new growth.
Regan Mik, Senior Planner
Here at The Pert Group, we are a true global leader in consulting and build true partnerships with our clients. We provide a holistic view and continuously seek strategic and creative ways to approach the market situation and accelerate growth for our clients.
What do these views mean for our future?
We’re building on the custom market research foundation of our past to fulfill on our promise of a market driven approach that delivers profitable growth to our clients.
What does this mean to you?
More of what you’ve been getting from The Pert Group regarding our collaborative approach and customized solutions, including innovative approaches to tried and true methods — ad testing, claims testing and brand equity to name a few, and cutting edge use of qualitative to ensure the voice of the customer is front and center.
This year you’ll see some fun blog posts from our team of contributors about our 35 years in market research and how we plan to conquer the next 35. Part of that will include news about our revolutionary approach to assessing brand equity – look for more about that soon.
But enough about us – what about you and your business?
Are you taking time to look at the future and what that looks like for your brand? If not, we should talk – brands in motion, stay in motion. At The Pert Group, we use creative solutions to innovate, differentiate and evaluate. The result? Clarity established. And, if the past is any indication, a bright future.