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Real-time Marketing or Timely Marketing Research?
Social media is booming and companies embracing the digital landscape are seeing results by way of heightened brand awareness, better customer retention, and improved engagement with their followers or...
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Taking a Closer Look at Great Turnaround Brands
There is nothing I enjoy more than watching major television events like the Super Bowl or the Oscars, but I like watching the commercials even more. I’ll admit…I’m a commercial junkie. As a...
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The Evolving American Palate: Food Industry Needs Smart Innovation to Fuel...
Consumers are a fickle bunch. What was once delightful is now boring. What we ate yesterday doesn’t appeal to us today. With temperamental appetites, American consumers are always eager to try the...
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The Brand Equity Revolution Has Arrived
What if you knew what truly motivated your customers? How powerful would insights into the context of consumer decision making be in the hands of your sales and marketing teams? When it comes to brand...
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How Contextual Insights Can Inform Brand Strategy
Understanding how a brand stacks up against its competitors in the eyes of target consumers is a quest pursued by organizations worldwide, across dozens, if not hundreds, of industries. From...
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Product Innovation & Summer Beer Sales
Summer is here and with a winter that seemed like it would never end – there is cause for (continuous) celebration! Each year, summer becomes America’s official party season, and when people gather to...
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Tackling Technological Tumbles: Learnings from our Qualitative Research
In this day and age it is amazing how much our lives revolve around modern technology. Being honest, many of us spend all day working on the computer, answering phones, and browsing the Internet – just...
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Qualitative Research: One Team, Endless Versatility
Before I began my summer internship at The Pert Group, I did not have a lot of experience with qualitative research. I understood the basics, such as how it differed from quantitative research and the...
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Capturing the Diverse Consumer
The landscape of America is changing: the faces, the cultures and the economy. America’s “melting pot” is demographically diverse, and engaging markets separately can set your brand apart from the...
View ArticleI’ll Be Bayou: Come see me at QRCA!
Typically, I am not one to brag about myself. Unless I’m bragging about beating all the boys in that one 8th grade burping contest. That, I am totally proud of. Burping awards aside, I did find...
View ArticleWhat! You too? Thank You.
Recently, I’ve been reading a lot about the so-called “healing power” of qualitative research. Besides being a huge nerd, I’ve done a lot of qualitative work surrounding some relatively depressing...
View ArticleThere’s No “I” In Pert: The Importance of Building Vendor Relationships
Not too long ago, the Project Management team at The Pert Group undertook an informal “How are we doing?” poll among some of our domestic and international field vendors. After all, there are a lot of...
View ArticleWhat are you thankful for? #100HappyMRXDays
At The Pert Group, our employees are genuinely happy to come to work each day (even if it is sometimes hard to get out of bed). Our company is made up of a number of different departments, each with...
View Article‘Tis the Season for Shop-alongs!
By this point, I’m sure you’re already tired of hearing about the holidays. Thousands of festive Facebook ads and commercials with clever holiday jingles have inundated us with the “holiday spirit”...
View ArticleThe Consumer is ready, are you?
The recent launch of Apple Pay has brought the issue of mobile payment platforms to the forefront. Pay Pal, Google, MCX, and a coalition of retailers and banks all have mobile payment systems planned...
View ArticleThe Pert Group: Your Global Research Partner
The Pert Group is a truly global company, delivering overarching international strategies and in-country perspectives for clients worldwide. With main offices in Hartford, Connecticut, Pittsburgh, and...
View ArticleInnovation is Top Priority at Annual ACI Convention
Our second year attending the American Cleaning Institute Convention started with a bang. Well not really a bang, a blizzard. Making it out of Connecticut was a close call, as storm Colbie rolled in...
View ArticlePods, Packaging and Concentration: Innovation and Regulations Facing the...
In 2012, Laundry detergent “pods” were one of the biggest innovations released into the cleaning products market. This simple, one-stop solution to laundry has led to the creation of a market worth...
View ArticleDid They Research That? TurboTax Edition
When companies and brands run into trouble, particularly trouble of their own making, we often ask ourselves: Did they research that? As researchers, we always wonder why a company wouldn’t explore and...
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