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Interns in The Pert Group House
We’re excited to announce a new class of interns is joining the team at The Pert Group. From those just finishing their freshman year of college to future JDs, the caliber of our interns is pretty...
View ArticleMarketing Research Means Always Learning: Partnering with the Disruptors in Tech
You know what makes qualitative research at The Pert Group fun? I am always learning something new. Sometimes it’s as simple as being immersed in the features of a new product, but other times it...
View ArticleThe Road Less Traveled: Why I’m Passionate about Market Research
At The Pert Group, we’re passionate about what we do. Our passion is fueled by our associates. In this series of posts, they share with you why they are passionate about market research. When people...
View ArticleHow to Help the Consumer Prepare for the Impact of Healthcare Reform
Changes to our nation’s healthcare system are around the corner and the impact will be felt by all. Consumers will face many choices regarding their healthcare decisions, big decisions, something for...
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Winning and Failing with Pinterest and Product Innovation
I joined Pinterest about a year ago and couldn’t believe it took me so long to sign up! I’m a mom of an energetic and too-smart-for-my-own good three-year old girl. I was in craft, recipe & DIY...
View ArticleThe Joy of Being Right: Why I’m Passionate about Market Research
At The Pert Group, we’re passionate about what we do. Our passion is fueled by our associates. In this series of posts, they share with you why they are passionate about market research. As a marketing...
View ArticleWhat’s in a Label? CPG Food Consumers are Looking for Trust
We have a great group of interns this summer at The Pert Group. Today Christian Lemp, Market Analytics Intern, writes about the importance of transparency in labeling for the CPG Food industry. When...
View ArticleThe Other Path to Purchase: Self Checkout and the Customer Experience
Earlier this year, my local library branch completed a renovation to the front of the building that changed the way patrons return borrowed materials. Instead of just placing materials into slots,...
View ArticleBuilding Blocks to Success – 4 Ways Worksessions Can Inspire Brand Growth
In my role as Senior Planner, I consistently hear companies asking, “how do we position ourselves for growth?” And every day I work with clients to deliver answers that impact growth. Quite frequently...
View ArticleChanging a Business Strategy: How to Improve Brand Affinity While Staying...
The world is a competitive place. Companies are constantly evolving to stay ahead of the curve and their competitors. For many retail companies, a complete overhaul of their look and feel is required...
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Goooooaaaal! What It Takes to Revive a Brand & Capture a City’s Heart
Kansas City, home to one of The Pert Group‘s U.S. offices, is a sports crazy town. With our passion for our major league teams: Chiefs (NFL) and Royals (MLB) and our collegiate teams (KU, KSU, MU and...
View ArticleYou’ve Got Mail: The Relationship Between Marketing & the USPS
It’s no secret that the United States Postal Service has been struggling in recent years. With consumers, private business and the government involved in the ongoing debate, there are more than a few...
View ArticleConsumer’s Beverage Choices & Their Affects on Your Brand
I watched my mémère in the kitchen as she swiftly and nimbly packed the cooler for my cousins and I to take to the beach. I was busy getting myself ready as she tossed a variety of snacks, sandwiches,...
View ArticleHow Not to Stink as a Market Research Intern
As inspired by the Kansas City Business Journal’s article “How Not to Stink as a Kansas City Business Journal Intern”, The Pert Group interns decided to put together their own list of market research,...
View ArticleWhat’s in a Logo? Five Things to Consider for Differentiation
Yahoo! has been in the news quite a bit this past year since Marissa Mayer was named CEO and President last summer. Mayer is working to revive the struggling company, which has purchased start-ups and...
View ArticleHome is Where the Heart Is: Engaging Your Local Community
I recently attended a conference presentation in which the speaker pointed out that brand loyalty may be losing some clout in the mobile age. He cited a number of new companies, such as Zipcar and...
View ArticleRisks (and possibly rewards) in New Finance Industry Trends
Driving both to and from work each day, I typically listen to NPR’s Morning Edition and All Things Considered. Given my economics background, I particularly enjoy economic and finance segments,...
View ArticleThere’s An App for That? Craft a Brand Positioning Strategy that’s App Proof
Thanks to the new app, Buycott, consumer driven campaigns help like-minded consumers make purchasing decisions. Created to help people “shop more consciously,” Buycott allows app users to join...
View ArticleThe Five Don’ts of Content Marketing
Recently a colleague and I were discussing someone’s comment that when it comes to content marketing and social media, “everyone gets it.” I’m not sure they do. My view is supported by a random...
View ArticleLaissez Les Bons Temps Rouler: Letting the Good Times Roll at the 2013 AMA...
It’s hard to believe that time of year has arrived already, but fall conference season is here! We’ll be kicking off our autumn travels with the American Marketing Association’s Annual Conference,...
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